The Event (Event Planning) is only the substantial stand of marketing activities and is the very simple work compared to the Event Creation (Creating Event). To answer the following questions and fill in the appropriate information to the directory you need to do you would get all of the organizing an event. Inter Media Brand introduce things to do in the Event, including:
- Determining the purpose of the event:
You need to specify the purpose of the event will be organized to do: Launch the product, customer conferences, press conference .... to prepare the appropriate and correct for their events.
- Define goals should be achieved:
That is the target you want and reap the following events: increase sales, search target customers, expand markets, to expand the relationship ..... Plan and budget is the basis for us to evaluate effectiveness of work.
- Identify target customers:
The level of success of an event is assessed through the number and value of customers attracted, including potential customers. Though an large scale , impressive event will always becomes meaningless if incorrectly identified target audience. So must to determine the correct target audience for focused and bring more efficient.
- Determining budget:
Help us to plan properly and solutions more suitable to not waste and deliver the highest performance on the budget take.
- Setting up of time, duration of the program
- Setting up working group
- Visit locations
- Review the capacity based on estimated number of participants
- Select locations
- Survey location
- Signed contract locations
- Confirm the details
- Tracking and complete the selected location
Requirements of preparing personnel:
MC
PG: Instructions, welcome guests.
Reception at welcome desk : Welcome guests, get Namecard, confirmed guests information.
Presentation:
- Select a subject for events
- Define the presenter
- Draft presentation
- Clothes for presenter
- Gifts for presenter
Newspapers, the media agency:
- Invite the press representatives.
- The Television representative
- Reporter of newspaper
- Reporter of Television
Person who prepared the slide show before, during and after the event.
Person to handle situations arising.
Requirements of preparing the infrastructure and materials:
Content speech (presentation)
Brochures for participants
Invitations, mail thanks
- The support agency
- Press
- Television
- Representatives
- Attending Guests
Press releases, ads to public on the report, sponsored website ...
Costumes:
- Costumes for MC
- Costumes for PG
- Bangron for PG
Sound system:
- Projector
- Waiting Music
- Micro: normal, wireless, backup.
- Speakers, ampli
Photo slideshows before, during and after the event: Video, PowerPoint, Flash, equipment remotely.
Decorating:
- Flowers decorated in location
- Flowers for guests..
- Card for the organization, cards for guests.
- Congratulations flowers for decoration.
- Backdrop
- Bangron, welcome banner, referral program, participants
- The directions around the location.
- Reception tables
- Order tables map and chairs in the conference (if any)
Gifts:
- Gift for sponsored agency
- Gifts for delegates
- Gifts for guest list
- Gifts for new guest (if any)
Type of gift:
- Products
- Voucher (The purchase, preferential votes)
- Fund
- Anniversary gifts, flags
Teabreak:
- Service type: Focus or individual.
-
Drink: Select water.
- Tea break: Food, party (If party in other place, there must be directions).
Film, photograph:
- Preparing Cameras
- Preparing Camcorders.
Oder Running: Time plan of programe.
Questionnaires exchange expected: The situation arises, processor.
Requirements to prepare related permits:
- Culture and Information.
- Transportation, the district (Please routes, beach - Ben parking)
- Emergency
- Fire
- Police
- Performing Organization
- Protect Company
- Committee
Report results of Event:
- Number of guests attending
- The media
- Date of broadcast time, publish time
- The categories that customers concerned
- The volume of responses from the attending parties
- Evaluating the success of the event
- Impact sales following events
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