Events (Event Planning) is the contribution "advertising" for the brand name
and products of a company through the event. Is the opportunity for
businesses to meet, discuss and exchange with customers, partners, the
media, the public authorities, to help promote two-way information and
strengthening relationships for businesses.
Event specialist not only to design the program, contact the related company, and must to know way to contact all customers and guests ... for accurate information and to sticking with the whole program from beginning to end. If the program was changed at the last minute due to any reason, the plan will begin with the zero. Therefore, the event specialist must to prepare carefully all the details of the program.
Some notes:
Normally, when organized press conference, product introduction, ceremony awarding... business often targeted to the standard "star" of hotel. Hotel stars as much as is optimal conditions of organization, facilities, service ... There were business organized conference clients in a top hotel in HCM City, when the invitation has sent they know that place can not contain the number of their guests. Probably that, if carefully explored before, businesses can be provided the more specific data.
For example, if the guests exceeded the 500 people in Ho Chi Minh City only Equatorial Hotel, Park Hyatt and Sheraton have room large enough, and in Hanoi are Melia and Deawoo Hotel. The other hotels even has many "stars" but only up to a maximum 300-400 people.
Many businesses were "shock" when organized program of exchanges in the communities Stadium, home matches, club ... There were poor air conditioning, bad lights flicker, the sound is not clearly, Security is not close, sanitation is not guaranteed ... Some place didn't provide time for the civil and test programs, for rent location only for the time. Want to complete event, businesses must pay more from a half to the original rental cost, for civil time and this exercise.
The combination not synchronized between work program department is also a cause of problems. Model can not perform if the stage is design slowly. Singer will be affected if the person responsible for sound haven't the carefully prepared before the perform time. Lighting design in theater too, must to be very perfect from the test programe for the Director to arrange the team's former: who wear clothes color stand in the sam where more light, bright uniforms appear in the sam that darker, who wear a red clothe are not be show by green light...
The MC may also cause the "crying and laughing" situation. Generally, the programer will send the oration to the MC before a few days for reading and exercise fine for profit. But also sometime they forget because too busy, or MC too confident in their abilities so they did not need to preview. In some cases MC had received their oration only before first few hours, even when the program starts. The result is the content is far from program!
NhuQuach - Inter Brand Media tham khảo Blog Vũ Hiền
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