Anywhere in the world, businesses have a common purpose is to increase market share and profitability, this will only be done when they winning in taking mind of the customer and success companies has spread the tasting experience of this.
This work is not simple because there are thousands, thousands of advertising information about the products, brands every day across the media, they're too much so that the customer can not pay attention to with their little time.
Therefore, only successful in occupying the position in mind of customers and create a style for the brand to get new opportunities to develop and increase profits for businesses.
What is brand?
Brand : A brand greater than a logo, it includes the experience that customers have with the company. simple defining : the brand is the image, emotional, immediate message that people have when they think about a company or a product.
Brand association : These attributes - the ideal positive - that people think about when they listen to or look at any name brand. For example, most people feel safe when think of Volvo. Safety is the "brand association" of Volvo.
Brand name: Is a word or a phrase through it a company or a product is known. An effectively brand always giving the initial impression and inspired on those good ideas.
Brand personality: The meaning of emotion inspired by a brand name. Companies often use it as a representative, for example, L'Oreal used the image of Cindy Crawford, a material, such as small dogs Taco Bell, or a physical property such as rock by Rock of Gibraltar used by insurance company Prudentials to give their products the dream characteristics - in these example, stimulation, or is lovely / Durable, are high.
Logo: Is a text or a graphic image can distinguish the company or product when using the brand in the process of communication. Sometimes the logo is not just the letters or drawings but is a real can not separate the image to the brand - brand association.
Positioning: Is the position of a company or a product on the market. Position is
determined by the business or products of the company, the benefits
that it offers consumers and society, and its advantages to the
competitor. For example, Honda's position can be summarized as follows:
"We produce machines with diverse kinds can bring comfort, more
reliable and the fuel price competitive."
Tag line: The phrase to catch the eye, or to get an extension from the concept of the logo to describe broadly about the brand of the company or product. The successfully taglines are attractive things can help you identify a company only because of it.
Nhuquach - Inter Brand Media (Follow Time Universal Communication )
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